Born in 2007, Apricot is a fast-growing women’s multi-channel fashion brand. Apricot aims to produce beautiful clothing collections appealing to both mother and daughter. Bringing something fresh and new to the high street and fashion e-tailing, Apricot aspires to deliver what every woman’s wardrobe needs – from well produced staples, through to limited edition and trend-led fashion pieces.
Apricot has become well known for its signature prints and is constantly looking to find new, innovative and easy-to-wear prints from all over the world. We pride ourselves on delivering high quality clothing at an affordable price.
We aim to provide an exciting clothing collection alongside an excellent shopping experience for all our customers, whether they’re shopping with us online, in-store or at one of our concessions.